THE EDUCATION LAB BY 125 SPACE
THE EDUCATION LAB BY 125 SPACE As part of our multi-channel marketing strategy, Bungalow Digital, the unit specializing in eCommerce and platform development, created The Education Lab, a hybrid subscription-based content hub for 125 Space. This platform was designed to run alongside the overarching campaign, offering exclusive content to various audience segments, while enriching the experience for both casual visitors and dedicated art enthusiasts.
The Education Lab operated on a hybrid subscription model, providing basic content for free and reserving more in-depth analytical articles for subscribed members. This dual-layer approach was instrumental in boosting website traffic, attracting a diverse range of users, from casual art lovers to serious collectors. By offering varying levels of content access, we effectively targeted different audience types, ensuring a broader appeal and sustained engagement.
The Education Lab by 125 Space enriches the art experience by offering tailored content that deepens the audience’s engagement, seamlessly blending education with artistic discovery.
To cater to a diverse audience, the content was segmented into three main categories. The Artist Profiles featured in-depth explorations of the lives and works of the artists, appealing to those interested in personal artistic journeys and creative processes. Collector’s Insights targeted potential and current art collectors, providing expert advice on market trends, investment tips, and other valuable insights. Lastly, Art History content enriched the viewer’s understanding of the historical and cultural context of the artworks, offering a deeper exploration for those with an interest in the background and legacy of the pieces featured.
Through targeted audience segmentation, The Education Lab was able to provide content tailored to the specific interests and engagement levels of its readers. This strategy not only enhanced interaction rates but also increased the likelihood of website visits, social shares, and extended platform interaction. Each segment received content designed to align with their unique preferences, ensuring a more personalized and meaningful experience.
The Education Lab, in tandem with our overarching marketing mechanism, proved highly effective in supporting key objectives—promoting new artist exhibitions, increasing website traffic, and building a stronger community of art enthusiasts. The carefully segmented and SEO-optimized blog content was repurposed from material provided by Maddox Gallery, ensuring that it not only drove traffic but also fostered deeper engagement. The outcome was a comprehensive platform that enhanced visitor understanding and appreciation of the art, creating a more informed and invested audience.
CULTURAL INSTITUTION ADVERTISING
The impact of The Education Lab and our broader marketing efforts is evidenced in the significant increase in traffic and engagement across the 125 Space platform. Our strategy, grounded in SEO best practices and content repurposing, resulted in 240K website visits, 129K unique visitors, 39K page views, and the publication of over 20 blog posts over the campaign period.