125 SPACE AND MADDOX GALLERY LONDON
125 SPACE IN PARTNERSHIP WITH MADDOX GALLERY LONDON Bungalow Performance, implemented a comprehensive performance strategy focused on enhancing CRM growth for 125 Space and Maddox Gallery. By developing targeted landing pages and integrating email marketing, we aimed to drive user engagement, lead generation, and conversions.
Two specific landing pages were created as part of this CRM growth strategy. These pages provided detailed information about the exhibitions at 125 Space and offered the catalogue for download upon automated email subscription. Each landing page was optimized to collect user data and drive deeper engagement, positioning them as critical tools for lead generation.
The captured data was further utilized in our email marketing campaigns, where tailored email sequences were created based on user behavior and interactions with the landing pages, along with the set–up of automations. These emails were personalized to reflect user interests and included exclusive updates on exhibitions, artists, and promotions. Additionally, users were given the opportunity to sign up for Maddox Gallery’s newsletter, further expanding their relationship with the brand.
CRM growth for 125 Space and Maddox Gallery through targeted landing pages, email marketing and automations.
To ensure alignment with the strategic goals of 125 Space and Maddox Gallery, a comprehensive performance measurement framework was developed. This framework provided a unified measurement tool that allowed for cohesive evaluation of campaign effectiveness across all platforms, including email marketing, landing pages, and UTM-tagged content.
Reporting processes were streamlined through tools such as Google Analytics and the website’s built-in CRM. By segmenting users into distinct categories based on their behavior and engagement with the campaign, we gained detailed insights into how different audience segments responded to specific content. This allowed for continuous optimization of campaign performance, ensuring that we maximized user retention and conversions.
The performance framework extended beyond just tracking engagement; it also measured the impact of targeted campaigns aimed at driving user interaction on the landing pages. Though these campaigns played a supporting role, the integration of UTM tags allowed for precise attribution whenever Maddox Gallery was mentioned, providing a clear understanding of which efforts were driving results.
Bungalow Performance successfully implemented a CRM growth strategy that combined the development of targeted landing pages, email marketing, and precise tracking through UTM tags, yielding measurable results for both 125 Space and Maddox Gallery. Through these efforts, we attracted 240K website visits, engaged 129K unique visitors, and generated 39K page views. Our targeted approach led to 143 form submissions, 72 catalogue downloads, and the addition of 428 new subscribers to the Maddox Gallery newsletter.
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By fostering a seamless and engaging user experience across all touchpoints, we not only increased lead generation and conversions but also deepened the relationship between users and both brands. This data-driven approach created a sustainable foundation for future growth and ensured that the strategic objectives of both 125 Space and Maddox Gallery were met.