GSTAAD GUY—REDEFINING INFLUENCE IN THE ERA OF PRECISION MARKETING

When Mac Anabtawi, better known as Gstaad Guy, first began his foray into social media, his trajectory defied conventional wisdom. His audience wasn’t vast, his reach wasn’t widespread, and his videos—though viral on occasion—weren’t initially attracting staggering numbers. Yet within a few short years, Gstaad Guy has not only carved out a space in the saturated world of social media influencers but has become an archetype for a new kind of influencer marketing—one that prioritizes depth over breadth and quality over quantity.